Paid Inclusion, PPC, or SEO for Bloggers

Paid Inclusion, PPC, or SEO for Bloggers

 Paid Inclusion, PPC, or SEO for Bloggers

A  sharp man who happened to own a web business. His goal- to increase his web traffic by 15,000 I believe. 15,000 is not an extremely high number. Now, having spoken to thousands of web business owners I can’t say that I was surprised when their first line of attack was to go PPC and Paid Inclusion. I hope I wasn’t on camera at that exact moment, because my hands flew up to my face and I’m sitting there shaking my head. In nearly 4 years, I have never had to use ppc or paid inclusion. While PPC is a valid and potentially effective approach to driving traffic, I would only suggest this after much focus on other strategies.

Paid inclusion however… Oh wow, where do I start? Aside from the fact that paid inclusion pissed me off for giving weak, unusual sites, paying for paid inclusion really only generates temporary results. As my new friend and SEO guru, Stephen, said just moments before me, paid inclusion is dead. Ultimately, search engines NEED- not just “want,” but NEED to provide surfers with the highest quality sites. This is becoming more important not just every day but literally every time a search is done. Anyone else stop using Yahoo when they went all willy nilly “paid inclusion” on us for a bit? I know that was the day I discovered just how great Google was.

Just as Yahoo did, at some point, a search engine is going to choose staying alive and monetizing through other means rather than risk losing their searchers to better search engines.

Knowing I'm a successful blogger, Tony encouraged me to share my thoughts on this. What I suggested was that they opt for a permanent solution, focusing on SEO. The same money spent on temporary paid inclusion ads can be used for SEO improvements that will place them in a better position when paid inclusion is long gone. The other option is to spend now and make a little , rather than leave them hanging with the competition passing them by.

The bottom line, avoid paid inclusion of any type, see ppc as a temporary strategy, and focus on your SEO.

Organic search is the future. Position yourself well for it.